There's a new tool out that wants to provide a real-time geolocation services to anyone interested in letting the whole world know where they are at any given moment. It's called Loki, and it's basically a mashup of Google Maps and the cool WiFi location-finding technology from Skyhook Wireless, the company that provides GPS-like functionality to the iPhone and iPod Touch.

By installing the Loki toolbar and clicking on "Locate me", the toolbar uses your WiFi antenna to ping local hotspots and triangulate your location. This information is then fed to Loki, which updates your location status. If there aren't any WiFi hotspots nearby, you can update your location manually through their website. But that's not nearly as cool as the automatic feature. Check it out:

Seems like every startup these days is launching a new product or service with "social networking" features. And predictably, every old-school web property is either retooling their current offering (or acquiring another company) to provide similar features and functionality. So what gives? Why has everything suddenly become so... social? And more importantly, what does it mean for us as a species?

In the old days of the Web, one of the key selling points of this great new technology called the Internet was anonymity. For the first time ever, you could get access to, what seemed at the time like, an unlimited amount of information, without anyone else knowing what you were up to. Initially, this basically meant two things: porn and bomb-making. At least, that's what my peers were really excited about back in '94. But things really exploded when e-commerce came along and suddenly you could buy virtually anything anonymously, including everything from clothing (lingerie) to hardware (sex toys), to books (porn) and movies (more porn). Oh, and of course you could finally complete your childhood collection of ultra-rare Star Wars action figures. Life was wonderful back then, and none of your family, friends, or colleagues had to know about it.