In what could be the biggest acquisition in the history of online advertising, Google, once known for their spunky motto "Don't be evil", has acquired DoubleClick, the biggest display-ad delivery company, for $3.1 billion dollars. DoubleClick developed of the successful DART platform which is considered by many to be the best display-ad platform in the business. With this acquisition, it is estimated that Google will deliver as much as 80% of all ads on the internet. The deal still requires regulatory approval but is likely to go through, despite antitrust concerns. DoubleClick was recently reported to be in talks with Microsoft, but any deal that may have been in the works obviously didn't go through.